Metadata

{
  "protocolVersion": "0.3.0",
  "name": "Metadata",
  "description": "The execution layer for enterprise B2B paid advertising. Agents can build audiences, generate creative and offers, launch and manage campaigns across LinkedIn, Meta, Google, Microsoft and Reddit, run experiments, and read pipeline attribution \u2014 through the Metadata MCP server.",
  "url": "https://metadata.io",
  "provider": {
    "organization": "Metadata Inc.",
    "url": "https://metadata.io"
  },
  "documentationUrl": "https://metadata.io/developers/",
  "version": "2026.1",
  "capabilities": {
    "streaming": false,
    "pushNotifications": false,
    "stateTransitionHistory": false
  },
  "defaultInputModes": [
    "text/plain",
    "application/json"
  ],
  "defaultOutputModes": [
    "text/plain",
    "application/json"
  ],
  "skills": [
    {
      "id": "audience-building",
      "name": "Build B2B audiences",
      "description": "Create firmographic, technographic, intent (Bombora, G2), ABM account-list and retargeting audiences, and estimate reach before spending.",
      "tags": [
        "advertising",
        "audiences",
        "abm",
        "intent-data",
        "b2b"
      ],
      "examples": [
        "Build an audience of 500-2000 employee cybersecurity companies showing intent for SIEM"
      ]
    },
    {
      "id": "campaign-execution",
      "name": "Launch and manage paid campaigns",
      "description": "Create, configure and launch campaigns across LinkedIn, Meta, Google Ads, Microsoft Ads and Reddit; manage budgets, creative, offers and experiments from one place.",
      "tags": [
        "advertising",
        "campaigns",
        "linkedin",
        "google-ads",
        "meta"
      ],
      "examples": [
        "Launch a LinkedIn document-ad campaign to my enterprise audience with a $40k monthly budget"
      ]
    },
    {
      "id": "pipeline-attribution",
      "name": "Read pipeline and revenue attribution",
      "description": "Pull account, funnel and budget-group performance, opportunity and conversion insights, and CRM-grounded cost per customer rather than cost per lead.",
      "tags": [
        "attribution",
        "pipeline",
        "revenue",
        "reporting",
        "cac"
      ],
      "examples": [
        "What did my LinkedIn spend cost per closed-won customer last quarter?"
      ]
    },
    {
      "id": "benchmark-data",
      "name": "Query the 2026 B2B Paid Media Benchmark",
      "description": "Ungated benchmark built on $57.6M of 2025 B2B ad spend across 153 advertisers: cost per lead, CPM, CPC, CTR, cost per customer and first-year payback, filterable by channel, company size, industry, ad type and campaign goal. Every published figure is gated on a minimum advertiser count and a concentration cap.",
      "tags": [
        "benchmarks",
        "b2b",
        "advertising",
        "open-data"
      ],
      "examples": [
        "What did a LinkedIn lead cost B2B advertisers in 2025?"
      ]
    }
  ],
  "securitySchemes": {
    "apiKey": {
      "type": "apiKey",
      "in": "header",
      "name": "Authorization",
      "description": "Metadata MCP API key. See https://metadata.io/developers/authentication"
    }
  },
  "additionalInterfaces": [
    {
      "transport": "mcp",
      "url": "https://metadata.io/developers/"
    }
  ]
}