ActiveCampaign

{
  "name": "ActiveCampaign",
  "description": "ActiveCampaign is a customer experience automation platform providing email marketing, marketing automation, CRM, and sales automation. AI agents can use ActiveCampaign's MCP server to manage contacts, lists, tags, campaigns, automations, deals, pipelines, and custom fields.",
  "url": "https://activecampaign.com",
  "version": "1.0.0",
  "protocolVersion": "1.0",
  "provider": {
    "organization": "ActiveCampaign, LLC",
    "url": "https://activecampaign.com"
  },
  "documentationUrl": "https://developers.activecampaign.com",
  "capabilities": {
    "streaming": false,
    "pushNotifications": false,
    "stateTransitionHistory": false
  },
  "defaultInputModes": [
    "text/plain",
    "application/json"
  ],
  "defaultOutputModes": [
    "application/json"
  ],
  "skills": [
    {
      "id": "contact-management",
      "name": "Contact Management",
      "description": "Create, update, retrieve, and delete contacts. Sync contact data, manage contact lists, bulk import contacts, and view contact activity history.",
      "tags": [
        "contacts",
        "crm",
        "leads",
        "subscribers",
        "email"
      ],
      "examples": [
        "Create a new contact with email and custom fields",
        "Find all contacts subscribed to a specific list",
        "Sync contact data from an external system",
        "Bulk import contacts from a CSV"
      ]
    },
    {
      "id": "list-and-tag-management",
      "name": "List and Tag Management",
      "description": "Manage contact lists and tags. Add or remove contacts from lists, create and apply tags, and segment contacts for targeted campaigns.",
      "tags": [
        "lists",
        "tags",
        "segmentation",
        "audiences"
      ],
      "examples": [
        "Add a contact to a marketing list",
        "Create and apply a tag to a contact segment",
        "Retrieve all contacts with a specific tag"
      ]
    },
    {
      "id": "email-campaign-management",
      "name": "Email Campaign Management",
      "description": "Create, edit, duplicate, and retrieve email campaigns. Manage campaign messages and send targeted email communications.",
      "tags": [
        "campaigns",
        "email",
        "newsletters",
        "broadcasts"
      ],
      "examples": [
        "Create a new email campaign",
        "Duplicate an existing campaign for A/B testing",
        "List all active email campaigns"
      ]
    },
    {
      "id": "marketing-automation",
      "name": "Marketing Automation",
      "description": "Manage automations and automation workflows. Enroll contacts in automations, list active automations, and monitor automation performance.",
      "tags": [
        "automation",
        "workflows",
        "triggers",
        "sequences"
      ],
      "examples": [
        "List all automations in the account",
        "Enroll a contact in an automation sequence",
        "Check which automations a contact is enrolled in"
      ]
    },
    {
      "id": "crm-and-deals",
      "name": "CRM and Deal Management",
      "description": "Manage deals, pipelines, deal stages, and sales activities. Create and track deals, assign contacts to deals, and move deals through pipeline stages.",
      "tags": [
        "crm",
        "deals",
        "pipelines",
        "sales",
        "opportunities"
      ],
      "examples": [
        "Create a new deal for a contact",
        "Move a deal to the next pipeline stage",
        "List all open deals in a pipeline",
        "Add a task or note to a deal"
      ]
    },
    {
      "id": "custom-fields",
      "name": "Custom Fields and Field Values",
      "description": "Create and manage custom fields for contacts, deals, and accounts. Set and update custom field values for segmentation and personalization.",
      "tags": [
        "custom-fields",
        "personalization",
        "data",
        "attributes"
      ],
      "examples": [
        "Create a new custom field for contacts",
        "Set a custom field value for a contact",
        "Retrieve all custom fields in the account"
      ]
    },
    {
      "id": "account-management",
      "name": "Account (Company) Management",
      "description": "Create, update, and manage account (company) records and associate contacts with accounts.",
      "tags": [
        "accounts",
        "companies",
        "organizations",
        "b2b"
      ],
      "examples": [
        "Create a new company account",
        "Associate a contact with an account",
        "Retrieve all accounts in the CRM"
      ]
    }
  ],
  "mcpServer": {
    "description": "ActiveCampaign provides a remote MCP server for direct agent integration. Users can find their personal Remote MCP URL in ActiveCampaign Developer Settings.",
    "documentationUrl": "https://developers.activecampaign.com/page/mcp",
    "toolsIndexUrl": "https://developers.activecampaign.com/page/mcp-available-tools/",
    "authRequired": true,
    "authType": "api-key-in-url"
  },
  "apiDocumentation": {
    "llmsTxt": "https://developers.activecampaign.com/llms.txt",
    "openApiBase": "https://developers.activecampaign.com",
    "restApiBase": "https://{account}.api-us1.com/api/3"
  }
}