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MCP live MCP 2025-06-18 http ext: skills

Playwright MCP Server

ai.plyto/crm

AI that makes and runs your Google and Facebook ads from your own account, with a CRM behind it.

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Uptime
100.0%
4 direct probes · 30d
Response
2258ms
last probe
Tools
196
callable
Resources
2
readable
Prompts
0
available
Score: 100/100
Handshake verified by our own probe.
why this score
pass Answers the MCP handshake 50/50
The handshake and the list calls succeeded on the primary URL.
pass Lists tools, resources or prompts 30/30
196 tools, 2 resources, 0 prompts returned.
pass 3 or more catalogue items 10/10
198 items in total; 3 or more earns these points.
pass Describes itself 10/10
96 characters; more than 30 earns these points.

Tools · 196

memory__save

Save (or update) a durable memory: a standing preference, playbook rule, correction, or business fact that should hold across ALL future conversations. Use when the user says "remember…", "always…", "…

memory__list

List every durable memory you hold for this business (business-wide plus the current user's personal ones), with ids and when each was last confirmed. Use before consolidating, when the user asks what…

memory__forget

Permanently delete a saved memory. Destructive: confirm with the user first unless they just explicitly asked you to forget exactly this. Users can also remove memories themselves under Settings → Bus…

business__update

Save what you learn about the business the moment the owner says it: real name, website, industry, who their customers are, what sets them apart, the phone to show on pages, where an ad's click should…

brand__scan__wait

Wait for the website scan business.update started (up to 45 seconds) and get what it read: industry, audience, value proposition, claims. Call it right after saving a website on a first draft, then bu…

account__profile

Return the Plyto profile this connection is signed in as: an opaque id that stays the same across token refresh and reconnection, the person's name and email for display, and the business the connecti…

documents__list

List the documents the owner has given you, newest first: files attached in the chat (PDF, Word, text), long messages kept as documents, and links you read and kept. Each has an id to read it with doc…

documents__read

Read a document the owner gave you (an attached PDF, Word or text file, a long message kept as a document, or a link you kept), 30,000 characters at a time; pass offset to go on. Read before you answe…

brand__colors__set

Save the brand colors the owner names in chat, as hex codes: the primary (what graphics build on) and, when they give one, an accent. They replace the colors on file (a website scan's guess, a logo's …

brand__logo__set

Make an image the business's logo: the one on file for ads, pages, emails and pitch decks, replacing whatever logo is there (a website scan's find or an older upload). Pass the library asset id of a l…

business__claims__remove

Take claims off the business profile once the owner says they no longer hold: the business moved and no longer serves the old area, an offer ended, a credential lapsed. Pass each claim as it is on fil…

crm__contacts__create

Create a contact (or find-and-update if one with the same email already exists in this business). Returns the created/updated contact. Use when the user mentions adding, capturing, or tracking a new p…

crm__contacts__update

Update fields on an existing contact. Only pass fields you want to change. No-op fields are silently skipped.

crm__contacts__get

Fetch a single contact by id, with where they came from: the ad campaign and search keyword that brought them (when an ad did), where they were and on what device, what they asked for on the landing p…

crm__contacts__list

List contacts in this business with simple filters. For free-text search use crm.contacts.search. For complex filters use crm.contacts.query (W3).

crm__contacts__search

Free-text search across contact email, first/last name, and phone. Case-insensitive substring match. Returns up to 20 contacts by default.

crm__contacts__get_properties

Return all custom property values for a contact as a {key: value} map.

crm__companies__create

Create a company (or find-and-update if one with the same domain already exists). Domain is the natural dedup key; always pass the bare domain like 'acme.com' (not the full URL).

crm__companies__update

Update fields on an existing company. Only pass fields you want to change.

crm__companies__get

Fetch a single company by id. Returns null if not found.

crm__companies__list

List companies in this business. For text search use crm.companies.search.

crm__companies__search

Free-text search across company name, domain, and industry. Case-insensitive substring match.

crm__companies__get_properties

Return all custom property values for a company as a {key: value} map.

crm__tags__create

Create a new tag (or find one with the same name; idempotent). Tags are lightweight orthogonal categories like 'VIP', 'Newsletter-only', 'Cold'.

crm__tags__list

List all tags defined in this business.

crm__tags__add_to_contact

Apply a tag to a contact. Idempotent: adding an already-applied tag is a no-op.

crm__tags__remove_from_contact

Remove a tag from a contact. Idempotent.

crm__tags__list_for_contact

List all tags applied to a contact.

crm__tags__add_to_company

Apply a tag to a company. Idempotent.

crm__tags__remove_from_company

Remove a tag from a company. Idempotent.

crm__tags__list_for_company

List all tags applied to a company.

crm__properties__define

Define a new custom property on contact or company. Keys must be lowercase snake_case (e.g. 'plan_tier'). For single_select / multi_select, options is required.

crm__properties__list

List custom property definitions for an entity type. Excludes archived by default.

crm__properties__archive

Archive a custom property. Existing values are preserved but the property is hidden from UI and rejected for new value sets. To 'rename', archive + redefine.

crm__properties__set_contact_value

Set the value of a custom property on a contact. Value type must match property type. For multi_select pass an array of option values.

crm__properties__set_company_value

Set the value of a custom property on a company.

crm__properties__set_deal_value

Set the value of a custom property on a deal.

crm__properties__clear_contact_value

Remove a custom property value from a contact.

crm__properties__clear_company_value

Remove a custom property value from a company.

crm__properties__clear_deal_value

Remove a custom property value from a deal.

crm__properties__get_deal_values

Return all custom property values for a deal as a {key: value} map.

crm__pipelines__list

List all pipelines in this business (excludes archived by default).

crm__pipelines__list_stages

List the ordered stages in a pipeline. Use to look up stageIds for crm.deals.move_stage.

crm__pipelines__get_default

Get the default pipeline for this business (the one new deals land in by default). Returns null if no default is set.

crm__deals__create

Create a deal in a pipeline. If pipelineId/stageId omitted, lands in the business's default pipeline at the first open stage. Attach to a contact and/or company for full context. valueCents is the dea…

crm__deals__update

Update fields on a deal. Use crm.deals.move_stage to change stage (it handles close events). Use crm.deals.close_won / close_lost for the won/lost transitions.

crm__deals__move_stage

Move a deal to a different stage in the same pipeline. If the target stage is a won/lost stage, this auto-sets closedAt and emits the appropriate close event.

crm__deals__close_won

Close a deal as won: moves it to the won stage in its pipeline. Sets closedAt and emits deal.won.

crm__deals__close_lost

Close a deal as lost: moves it to the lost stage in its pipeline. Records lostReason and emits deal.lost.

crm__deals__get

Fetch a single deal by id.

crm__deals__list

List deals with simple filters. Filter by pipeline/stage for Kanban view, or by contact/company for deal history. `open: true` returns only open-stage deals; omit for all.

crm__deals__search

Free-text search across deal names.

crm__activities__log

Log an activity: something that happened (past or scheduled). Distinguished from tasks (future intent) and notes (no structure). Use 'log a 30-min discovery call with Jane' style prompts. happenedAt d…

crm__activities__list

List activities, optionally filtered by entity (contact/company/deal) or owner. Returned in reverse chronological order by happenedAt.

crm__activities__get

Fetch a single activity by id.

crm__tasks__create

Create a task: future intent ('follow up with Acme by Friday'). Distinguished from activities (past event) and notes (no structure). Auto-assigns to the calling user if assignedToUserId omitted.

crm__tasks__complete

Mark a task as completed. Sets completedAt to now.

crm__tasks__cancel

Mark a task as cancelled (rejected, different from completed). Use when the user decides a task is no longer relevant.

crm__tasks__list

List tasks. Open tasks sort by due date (closest first). Completed tasks sort by completion (most recent first).

crm__tasks__get

Fetch a single task by id.

reports__preview

Run a report config WITHOUT saving. Use it to answer analytical questions ('deals by stage', 'contacts added per month', 'email opens last 30 days') and to sanity-check a config before reports.create.…

crm__sources__performance

Marketing-source attribution: for every source (ad campaigns, UTM-tagged traffic, forms, inbound webhook, manual, import…; the webhook also accepts POST {email, outcome: qualified|customer} at /outcom…

reports__create

Save a custom report as a live card on the user's Reports dashboard. Use when the user asks for a report or says yes to saving an analysis. The config is re-executed on every dashboard view (always li…

reports__list

List the saved custom reports on the Reports dashboard.

crm__notes__add

Add a freeform note attached to a contact, company, deal, or any combination. Use for 'remember that Jane prefers email over phone' style facts.

crm__notes__list

List notes, optionally filtered by attached entity.

crm__lists__create

Create a contact list. Manual lists are curated by hand; dynamic lists have a filter DSL (DNF: {or:[{and:[conditions]}]}) that defines membership. For dynamic, pass `criteria`. For manual, omit it.

crm__lists__get

Fetch a single list by id.

crm__lists__list

List all contact lists in this business.

crm__lists__members

Return the contacts that are members of a list. For manual lists this returns explicit memberships; for dynamic lists it evaluates the criteria filter against contacts (lazy recompute).

crm__lists__add_contact

Add a contact to a MANUAL list. Idempotent.

crm__lists__remove_contact

Remove a contact from a manual list.

crm__lists__archive

Archive a list. Membership rows are preserved but the list is hidden from default queries.

forms__create

Create a form. Slug becomes the URL: /forms/<slug>. Fields are JSON-defined with type matching the contact property type system (text/email/url/number/date/checkbox/select/multi_select/textarea/phone)…

forms__update

Update a form: rename it, replace its fields, change appearance (theme), button text, thank-you behavior, or the capture list. Omitted properties keep their current value; `fields` and `theme` replace…

forms__get

Fetch a form by id.

forms__list

List all forms in this business.

forms__list_submissions

List submissions for a form, newest first.

forms__get_embed_code

Generate the JS embed snippet and iframe alternative for a form. Returns both; the user picks whichever fits their site.

crm__contacts__query

Query contacts with a structured filter DSL. Use this for complex 'show me contacts where X and Y but not Z' queries. Simpler cases prefer crm.contacts.search (free text) or crm.contacts.list (single …

agency__clients__list

The client workspaces this agency workspace runs (each client is its own workspace under the agency's brand), with white-label state, who gets the reports and when the last one went out. On a client w…

agency__client_report__preview

What this workspace's client report would say for the last 7 or 30 days: ad spend, leads, cost per lead, revenue won, by campaign, and the recent leads. Read-only; agency.client_report.send sends it.

ads__campaign__draft

Create a draft ad campaign on Meta (Facebook and Instagram), Google, or ChatGPT (OpenAI's ChatGPT Ads), the platforms Plyto can actually launch and manage. Drafts are NOT live: they require user appro…

ads__listing__read

Read a property listing page (Zillow, Realtor.com, Redfin, an MLS or brokerage page): the address, beds, baths, size, price, photos (imported to the library as the ad pictures), the agent and brokerag…

ads__campaign__list

List ad campaigns for the active business, optionally filtered by status and/or platform. Use when the user asks to see their campaigns or get an overview. The status of a launched campaign here is wh…

ads__performance__summary

THE authoritative source for a campaign's spend, impressions, clicks and conversions: use this for any question about how much a campaign has spent or how it is performing. Defaults to last 7 days. Nu…

ads__performance__analyze

Analyze recent performance for the active business: surface ads/ad sets that aren't getting impressions, ones spending without converting, and concentration patterns where a small slice drives most re…

ads__creative__draft

Create a draft ad creative attached to an existing ad set. Combines an uploaded image with copy + CTA + landing URL. The creative goes live with the ad set when the campaign is launched. Use after ads…

ads__creative__generate_images

Generate AI ad photographs from a prompt + the business's brand profile, sized for Meta placements, and save them to the creative library. For a physical business the picture is the work or the produc…

ads__creative__compose_graphic

Compose a DESIGNED ad graphic deterministically: real type, the real logo, the real product image, proof from the claims on file. No AI image model; the only AI step is one quick look at the product i…

ads__creative__flyer

Make a flyer, poster or handout the owner can download and print, post or send: their title, the facts (when, where, what is included), how to reach them, their logo and one real photo, in their brand…

ads__creative__compose_from_photo

Turn a REAL photo from the library into a finished ad set: the photo cropped for every placement size, the headline in real type, the real logo. No image model, no credits, nothing invented. THE FIRST…

ads__creative__edit_photo

Edit one of the owner's REAL photos: take something out of it or change something in it (a coffee table, rugs, clutter, a sign, the background) while their product stays exactly as it is. The edit is …

ads__creative__generate_video

Render a short video clip (4, 6 or 8 seconds, vertical 9:16 or wide 16:9) for Reels, Stories, TikTok-style and feed placements. Use for ANY request for a video, promo clip, reel or animated ad. It ren…

ads__creative__compose_video

Turn library clips and images into a FINISHED video ad: a hook line over the opening seconds, an optional caption per clip, and a closing brand card with the real logo and a button, at 9:16 for Reels,…

ads__ads__list

List every ad on a campaign with its ID, grouped by ad group. Run this BEFORE ads.creative.update or ads.creative.delete: those tools take the ad's id, never its headline text. Also the honest way to …

ads__assets__list

List the creative library (images, videos) for the active business, with what each asset IS: role 'site-capture' is the real picture of their website the scan saved (the hero for ads.creative.compose_…

ads__assets__delete

Permanently delete an UNUSED image or video from the creative library (the file and its record). Refused when the asset — or any of its placement-size siblings (same name, different ratio) — is attach…

ads__campaign__update

Edit an existing ad campaign: name, objective, daily budget, plain-English audience, Google search keywords, or a listing campaign's property facts (listing: the price, beds, baths, size, address or o…

ads__campaign__locations__get

Where a campaign's ads show: the location targeting as the ad platform itself reports it for a live or paused campaign (Google: the places plus whether only people physically there see the ads; Meta: …

ads__campaign__changes

The change history of a campaign: every edit made through Plyto (budget, locations, keywords, bidding, status, ads), by whom and when, plus, for a live Google campaign, Google's own change log includi…

ads__campaign__get

Read ONE campaign's full setup as it is on Google or Meta right now: bidding strategy and any cap or target, daily budget, what counts as a conversion and whether any have recorded in 30 days, the loc…

ads__landing_pages__build

Build a landing page for every ad group in a campaign (or one ad group): a Plyto-hosted page whose headline says the ad's promise back in the visitor's words, brand-grounded bullets, proof only from t…

ads__landing_pages__list

The landing pages Plyto hosts for this business's ads, with their links, which campaign and ad group each belongs to, and how many people have viewed each. Use before building pages (to reuse), and wh…

ads__landing_pages__get

Everything on one landing page, for reading back or editing: every line of copy, the photo, the accent color, whether it collects details (form) or sends people to a link, which ad it belongs to and w…

ads__landing_pages__update

Edit one landing page: pass ONLY what changes and everything else stays. 'Change the headline to X' is headline alone; 'I don't like the color' is accent alone; 'send people to my booking link' is des…

ads__landing_pages__create

Make ANOTHER landing page for an ad group: a second angle to test against the page ads.landing_pages.build made, a page for a new offer, a variant the owner asked for. You give the ANGLE; Plyto's copy…

ads__campaign__launch

Launch a DRAFT campaign on Facebook and Instagram or Google Ads, the same way the Run it button does: checks that the ad account, payment method, Page and lead capture are in place, then starts the la…

ads__campaign__status__set

Pause a live campaign or resume a paused one on the ad platform, the same path as the page's pause and resume buttons (platform call, audit row, undoable). Pausing needs no confirmation and stops spen…

ads__campaign__refresh

Pull the current state of launched campaigns, their ad groups and their ads straight from Google Ads and Facebook, and match Plyto's records to it: live or paused at every level, the campaign's daily …

ads__destination__get

Where this business's ad clicks go, or, when nobody has decided yet, the short numbered question to ask the owner (ask: one line per choice, their site's real pages checked live, and the pick with its…

ads__destination__set

Record where the owner wants ad clicks to go, then do what that implies: build and host the landing page (page, or an embeddable link), point the campaign's draft ads at their site or link (site, link…

ads__funnel__summary

The funnel behind the ad spend, by campaign, for the last N days: spend, clicks, and every stage after the click through to a paying customer, with cost per stage. Call this BEFORE judging a campaign,…

ads__campaign__locations__set

Set or replace the location targeting on a campaign, DRAFT or LIVE: plain place names, applied to every ad group, plus (Google) whether the ads reach only people physically in those places. Use when t…

ads__creative__add

Add one ad (headline + primary text + CTA, plus a link except on a Meta leads campaign with an instant form, where the form is the destination) to a campaign's ad set. On a DRAFT it is saved and launc…

ads__meta__ads__publish

Put finished draft ads (copy and picture) onto Meta inside a campaign that is already launched, live or paused, in the ad set they were added to. Use after ads.creative.add (with confirmLiveEdit) and …

ads__meta__ad_sets__publish

Create ad sets that exist only in Plyto on Meta, inside a campaign that is already launched (live or paused), PAUSED, with their finished draft ads (copy and picture) inside. Use after new audiences w…

ads__meta__ads__refresh

Push what an ad carries NOW (its picture set, copy, button and landing page) to the ad already on Meta, as a new creative on the same ad. Use after ads.creative.compose, ads.creative.update or a landi…

ads__ad_set__status

Turn one ad set of a launched Meta campaign on (live) or off (paused) while the campaign keeps running. Use for 'turn on the plumbing ad set', 'pause the dental audience'. Two steps: call without conf…

ads__ad_set__spend_floor

Set the least a Meta campaign's shared daily budget spends on one ad set each day (a minimum spend target), so a small audience is not starved by the others in a test. Only for campaigns with a campai…

ads__meta__goal__set

Switch what a Meta campaign aims for: landing_page_views (people who reach the page; right for an account whose pixel has no conversions yet, or when the owner asks for visits first) or conversions (t…

ads__meta__pixel__setup

Set up the Meta pixel on the business's connected Facebook ad account: keeps the one already chosen, adopts the account's only pixel, or creates one named after the business when the account has none …

ads__creative__attach_image

Attach a creative-library image OR video clip to a draft ad (sets it as the ad's media; for image sets, launch resolves the other placement sizes by the asset's name-siblings; a video clip launches as…

ads__creative__detach_image

Take the picture off a DRAFT ad. The file stays in the library (ads.assets.delete removes it); the ad keeps its words and is marked as waiting for a picture, so it will not launch bare. Use it when a …

ads__pictures__hold

Put a campaign's pictures on hold because the owner said to wait for their own photo ("don't make any imagery until I send the exterior shot", "no pictures yet, I'll send some"). While it holds, nothi…

ads__pictures__release

Lift the picture hold on a campaign because the owner said in so many words to go ahead without their photo (or to make a placeholder after all). The ads then take pictures again the usual way. Not ne…

ads__audience__list

List the Meta custom audiences and lookalikes on the connected ad account, with their approximate sizes. Use when the user asks what audiences they have, or before targeting or building one.

ads__audience__create

Create a Meta audience for the business: either a custom audience from one of their Plyto contact lists, or a lookalike of an audience they already have. Use when the user wants to target their custom…

ads__audience__interests

Search Meta's interest and behavior catalog for detailed targeting, with approximate audience sizes. Use when the user wants to target people by interest, or asks what interests they could target. Ret…

ads__search_terms__list

Show what people actually searched for before seeing the business's Google ads, with spend, clicks and conversions per term, and which terms are wasting money (spend with zero conversions). Use when a…

ads__negative_keywords__add

Block search terms on a Google campaign by adding them as negative keywords, so the ads stop showing for that traffic. Use after finding wasteful terms. This lowers wasted spend and never raises a bud…

ads__negative_keywords__list

List the negative keywords already blocking traffic on a Google campaign. Use before adding more, so nothing is added twice.

ads__delivery__diagnose

Explain why live campaigns are or aren't delivering: learning phase, budget too small to enter the auction, rejected ads, audience too narrow, payment problems. Use whenever the user asks why a campai…

ads__google_audience__list

List the Customer Match and remarketing audiences on the connected Google Ads account, with their sizes. Use when the user asks what Google audiences they have or before targeting one.

ads__google_audience__create

TEMPORARILY UNAVAILABLE: Google approved Plyto for conversion reporting, and approval for customer list uploads is still pending, so this tool currently refuses with an explanation. When a user asks f…

ads__lead_form__list

List the Facebook instant forms (lead forms) on the connected page, with how many leads each has collected. Use when the user asks about their lead forms or before pointing a campaign at one.

ads__lead_form__create

Create a real instant form on the business's Facebook page. It becomes a live asset on their page that collects strangers' names, emails and phone numbers, and Facebook does not let you delete forms t…

ads__google__conversion_tracking__repair

Set up Google conversion tracking for a business that is missing it. Use when a campaign launched without conversion tracking, or when the campaign page reports that setup failed. It never changes how…

ads__destinations__sync

Push the landing page URLs shown in Plyto to the live ads on Google, for a campaign whose destinations were changed after launch. Use when ads are sending traffic somewhere other than what the campaig…

ads__google__search_partners__set

Turn Google Search Partners on or off for a live campaign. Partner sites deliver cheap clicks with high click-through rates and far worse conversion than Google Search, so turning them off is the stan…

ads__google__bidding__set

Switch a live Google campaign between clicks bidding and conversions bidding. Use maximize_clicks when a campaign shows zero or near-zero impressions on Google Search because it is optimizing toward c…

ads__google__ads__strengthen

Fill every live responsive search ad in a Google campaign up to the full 15-headline / 4-description asset counts, keeping all existing lines and pins and adding brand and ad-group-themed lines. Use w…

ads__creative__update

Edit an existing ad's headline, description, button or destination link. Drafts update in place. A live Google search ad gets a replacement version published and the old one paused, because Google doe…

ads__creative__delete

Delete a DRAFT ad outright (its images stay in the library), or PAUSE a live Google search ad (published ads can't be deleted, but a paused ad stops serving immediately). Use when a pre-launch check f…

ads__funnel__test

Send a tagged test lead through a campaign's whole funnel: landing page, form, CRM contact, conversion attribution, and a dry-run Google upload check. The test lead uses an undeliverable address, is r…

ads__google__keywords__add

Add keywords to a live Google campaign's ad group, phrase match by default. Use to feed phrasing families that are converting, for example when winning search terms are not yet covered by the keyword …

ads__google__ads__add_landing_variant

Start a landing page A/B test on the live Google campaign. In ad groups with room it adds a copy of the strongest ad pointing at the new URL; in groups already at Google's 3-ad cap it repoints the wea…

ads__query_pages__build

The query-to-page engine: cluster what people actually searched on a live Google campaign, generate one landing page per intent cluster (headline that speaks the search back, brand-grounded copy, the …

ads__google__ad_groups__add

Add a complete search ad group (keywords phrase-match by default, RSA copy) to a SPECIFIC Google campaign by id. Headlines are at most 30 characters and descriptions 90, and every offer, timeframe or …

ads__google__ad_groups__remove

Remove an ad group you (or the user) no longer want. Draft groups are deleted outright along with their draft ads. Groups on a LIVE campaign are PAUSED in Google instead: delivery stops immediately, h…

ads__campaign__delete

Delete a campaign that never launched (draft or failed): the campaign, its ad groups, and its draft ads are removed permanently; images stay in the creative library. A campaign that has reached the ad…

ads__google__extensions__generate

Draft sitelinks, callouts, and a structured snippet for a DRAFT Google campaign from the brand profile and the campaign's own keywords, and save them onto the draft. They are applied to Google at laun…

email__create_template

Create a reusable email template. Body and subject are plain text and support merge tags: {{contact.firstName}}, {{contact.lastName}}, {{contact.fullName}}, {{contact.email}}, {{business.name}}, with …

email__list_templates

List email templates for this business.

email__list_sends

List recent email sends, optionally filtered to one contact or template. Shows delivery status per send.

email__get_send_stats

Aggregate send counts by status (queued/sent/delivered/opened/clicked/bounced/failed), optionally for one template and/or a recent window. Use to answer 'how did that email do?'

email__domain__status

Check the business's custom sending domain: current status, and when it is still pending, exactly which DNS records have not been found yet (record type, host name, and value to add). Calling this als…

email__signature__set

Set or clear the CURRENT USER's personal email signature for this business (their Gmail-style sign-off, appended when they compose one-to-one emails from a contact page). ONE-TO-ONE ONLY: marketing ca…

email__campaign__list

List email marketing campaigns with status, type, subject, and audience size. Use to answer 'what campaigns do we have' or find a campaign to edit.

email__campaign__get

Get one email campaign's full draft: subject, preview text, body, audience, schedule, A/B test setup and (once it has sent) its per-variant results and winner, plus the current eligible-recipient brea…

email__campaign__create

Create a DRAFT email marketing campaign (never sends anything). Write subject/preview/body in the brand voice; the user reviews in the composer and nothing goes out without an explicit send confirmati…

email__campaign__update

Edit a draft or scheduled email campaign: name, subject, preview text, body, audience list, schedule, or A/B test. Plyto DOES support A/B testing on email campaigns: set abVariable plus the matching B…

automations__create

Create an automation: a trigger + a linear chain of steps. Created in DRAFT and it stays that way. Do NOT activate it as part of building it: tell the user what it does and let them ask for it to be t…

automations__pause

Pause an active automation: no new enrollments. In-flight enrollments finish their current step and then hold (W7 executor checks status).

automations__list

List automations with status and trigger.

automations__get

Fetch one automation with its full step graph (ordered), for inspection or before editing.

automations__connect_steps

Rewire the step graph: point a step's `next` or `branch_false` slot at another step (or null to make that path exit). Use after automations.get to see current wiring.

automations__list_enrollments

List enrollments (who's in an automation and where they are), filterable by automation and state.

automations__get_step_runs

Step-by-step execution log for one enrollment: what ran, when, with what outcome/error. The debugging tool for 'why didn't Jane get the email?'

automations__exit_contact

Force-exit an active enrollment: the contact stops at the next step boundary and receives nothing further from this automation. Use when someone asks to be left alone or was enrolled by mistake.

automations__retry_enrollment

Send a FAILED enrollment back to the step that failed, so the contact continues from there (nothing they already received is sent again). Use after the cause is fixed. automations.list_enrollments wit…

automations__test_run

Static dry-run: validates every step of an automation WITHOUT executing anything: action tools exist and accept their arguments (with templates resolved against dummy values), delays/waits are in boun…

automations__restore

Restore an archived automation. It comes back PAUSED (never auto-active). Activate it separately to resume enrolling. Previously-exited contacts are not re-enrolled.

websites__create_site

Create a WEBSITE: the business's home on the web, multi-section, with a nav. NOT for landing pages: the page an ad sends people to is ads.landing_pages.build, under Marketing, Landing pages. HOW TO BU…

websites__list_sites

List this business's websites with status and URLs.

websites__get_site

Get a site with its theme and every section (block ids, kinds, content) for editing. Call it before any edit so you change the right block, and read the current content back to the person in plain wor…

websites__update_site

Change a site's settings: name, SEO title and description, accent color, font pairing, corner radius, dark or light. Omitted settings keep their value, so 'make it darker' is dark: true and nothing el…

websites__update_block

Edit part of a section. Pass ONLY the fields that change; everything else in the section is kept, so 'shorten the headline' touches the headline and nothing else. Arrays (items, steps, images) are rep…

websites__add_block

Add a section to a site, at the end or at a position (0 is the top; later sections shift down). Same shapes and photo rules as websites.create_site. 'Add pricing' means: ask nothing if the prices are …

websites__remove_block

Remove a section from a site. Do it the moment they ask ('take off the pricing', 'remove the gallery'): photos stay in the library, the section can be added back, and nothing is public until they publ…

websites__reorder_blocks

Reorder a site's sections ('move pricing above the FAQ'). Pass the COMPLETE list of block ids in the new top-to-bottom order (websites.get_site returns them). Partial lists are rejected so blocks can'…

websites__photos

What this business can put on a website, newest first: real photos the owner added or attached in chat (what: photo), product screenshots (product-screen), and scenes Plyto generated for ads (generate…

websites__analyze_website

Fetch and analyze an existing website (theirs or a competitor's). Returns title, description, headings, navigation links, and the page's visible text so YOU can rebuild it as a much better Plyto site.…

websites__check_custom_domain

Verify a site's custom domain DNS. If the records point at us, the domain goes active and the site serves on it (TLS is automatic).

seo__run_audit

Run an SEO + GEO (generative engine optimization) audit on a URL. Fetches the page, robots.txt, sitemap.xml and llms.txt, runs ~15 deterministic checks (title, meta description, headings, alt text, st…

seo__list_audits

List recent SEO/GEO audits with scores.

seo__blog__create_draft

Save a blog post draft. YOU write the post (600-1200 words of genuinely useful, non-generic content in the brand voice, markdown with ## headings) and pass it here. Include a meta description (<=155 c…

seo__blog__list

List blog posts (drafts and published).

seo__blog__update_settings

Configure the automatic blog writer: posts per week (0 disables, max 3), topic list to rotate through, and whether posts auto-publish or wait as drafts. HARD CEILING: 3 posts per week and 10 per day, …

booking__pages__list

List the business's booking pages with their public URLs, durations, and weekly availability. A booking page is where a lead picks a call time; a booked call automatically qualifies the lead (sales_qu…

booking__pages__create

Create a booking page and return its public URL, ready to share, link from the website, or put in a form's thank-you message. Availability is weekly windows in 24h HH:MM, keyed by weekday number (0=Su…

booking__bookings__list

Upcoming booked calls: who, when, their note, and the show-up task. Use for questions like "what calls do I have" or "who booked this week".

pitches__create

Generate a branded pitch deck: a full slide presentation built from the brand kit (colors, logo, voice, approved claims) and, when a deal/company/contact id is given, grounded in that CRM record — who…

pitches__list

List this business's pitch decks with status, share links, and view counts. The honest source for 'has anyone opened the deck'. Status 'generating' means the deck is still building; 'failed' means the…

pitches__edit_slide

Edit one slide of an existing pitch deck with an AI rewrite that keeps the deck's design. The share link updates instantly. Use when the user wants to tweak a deck: change wording, adjust a slide's an…

pitches__delete

Delete a pitch deck permanently. Its share link stops working immediately. Two-step: first call returns the deck title to confirm with the user; call again with confirm:true to delete (the same two-st…

Resources · 2

make-and-launch-ads/SKILL.md skill://plyto/make-and-launch-ads/SKILL.md
review-and-fix-running-ads/SKILL.md skill://plyto/review-and-fix-running-ads/SKILL.md

Skills · 2

make-and-launch-ads

Make a Google Search or Facebook and Instagram ad for a small business with Plyto, show it to the owner, and launch it only after they say yes. Use when someone asks to create, draft, run or launch ad…

skill://plyto/make-and-launch-ads/SKILL.md
1 file
review-and-fix-running-ads

Check how a business's Google or Facebook ads are doing with Plyto, explain in plain words why results are weak, and fix waste with the owner's approval. Use when someone asks how their ads are doing,…

skill://plyto/review-and-fix-running-ads/SKILL.md
1 file

How to use

Add to your Claude Desktop / Cursor / Cline MCP config:

{
  "mcpServers": {
    "playwright_mcp_server": {
      "url": "https://plyto.ai/api/mcp",
      "transport": "http"
    }
  }
}