Trillboards DOOH Advertising
io.github.snehdhruv/trillboards-doohDOOH advertising via AI agents. 5,000+ screens with edge AI audience intelligence.
Tools · 83
Register a new partner organization with Trillboards. WHEN TO USE: - First-time setup for a new partner integration - Creating a new partner account to manage devices RETURNS: - partner_id: Unique p…
Get information about the authenticated partner account. WHEN TO USE: - Checking current partner status and stats - Verifying API key is working - Getting partner account details RETURNS: - partner_…
Register or update a device in the partner's network. WHEN TO USE: - Adding a new screen/kiosk/vending machine to the network - Updating device location or configuration - Re-registering a device aft…
List all devices registered to the partner account. WHEN TO USE: - Getting an overview of all connected devices - Finding devices by status (online/offline) - Auditing the device fleet RETURNS: - de…
Get detailed information about a specific device. WHEN TO USE: - Checking status of a single device - Getting device configuration details - Debugging device issues RETURNS: - device_id: Your intern…
Soft-delete a device from the partner account. WHEN TO USE: - Removing a device that's been decommissioned - Cleaning up test devices - Removing a device that's been relocated to another partner RET…
Get current ads scheduled for a device (for testing). WHEN TO USE: - Testing device ad delivery - Debugging which ads are being shown - Verifying ad targeting is working RETURNS: - ads: Array of adv…
Record a single ad impression from a device. WHEN TO USE: - Reporting that an ad was displayed on a device - Recording impression with detailed metadata - Single impression events (for batch, use bat…
Record multiple impressions in a single request (up to 100). WHEN TO USE: - Bulk reporting impressions from offline period - Efficient batch processing of impressions - When device was offline and ne…
Send a heartbeat signal from a device to report its status. WHEN TO USE: - Regular device health monitoring (every 30-60 seconds) - Reporting current playback status - Reporting errors or issues RET…
Get analytics data for the partner account. WHEN TO USE: - Viewing overall performance metrics - Analyzing device performance - Generating reports on impressions and earnings - Comparing performance …
Create a new webhook subscription for real-time events. WHEN TO USE: - Setting up real-time notifications for device events - Integrating with external systems - Monitoring ad playback and impression…
List all webhook subscriptions for the partner account. WHEN TO USE: - Viewing all configured webhooks - Auditing webhook subscriptions - Finding a webhook to update or delete RETURNS: - webhooks: A…
Update an existing webhook subscription. WHEN TO USE: - Changing the webhook endpoint URL - Adding or removing subscribed events - Enabling or disabling a webhook - Updating the webhook description …
Delete a webhook subscription. WHEN TO USE: - Removing a webhook that's no longer needed - Cleaning up old integrations - Removing test webhooks RETURNS: - success: Boolean indicating success - webh…
Send a test event to a webhook endpoint. WHEN TO USE: - Verifying webhook endpoint is working - Testing integration during development - Debugging webhook delivery issues RETURNS: - success: Boolean…
Get delivery history for a webhook. WHEN TO USE: - Debugging failed webhook deliveries - Auditing webhook activity - Checking delivery success rates RETURNS: - deliveries: Array of delivery records …
Discover available DOOH screens across the exchange network. WHEN TO USE: - Finding screens by venue type (retail, transit, office, etc.) - Finding screens in a specific city/state or within a radius…
Get real-time audience data for a specific screen. WHEN TO USE: - Checking current audience at a screen before buying - Monitoring audience during a live campaign - Getting detailed audience signals …
Predict what the audience will look like at a screen at a specific time. WHEN TO USE: - Planning campaigns for specific time slots - Estimating audience composition before buying - Comparing audience…
Create a new advertising campaign targeting DOOH screens. WHEN TO USE: - Setting up a new ad campaign on available screens - Targeting specific venues, locations, or audience profiles - Allocating bu…
Get detailed performance metrics for a campaign. WHEN TO USE: - Monitoring active campaign performance - Reviewing completed campaign results - Getting per-screen impression breakdowns RETURNS: - ca…
Get network-wide statistics across all partner screens. WHEN TO USE: - Getting a high-level overview of network performance - Checking how many screens are online - Reviewing total impressions and re…
[AdCP Signals] Get real-time audience signals from DOOH screens. This is an AdCP (Ad Context Protocol) compliant tool. It returns deterministic audience signals captured by edge AI (vision + audio + …
[AdCP Signals] Activate an audience signal for DSP targeting. Returns an activation_key token for referencing this signal activation. Free-form Trillboards signal labels remain custom parameters. IAB…
[AdCP] Get the seller agent's AdCP capabilities and supported protocols. Returns the full capability declaration for this AdCP DOOH seller agent. This tool does NOT require authentication. WHEN TO U…
[AdCP Media Buy] Get available DOOH advertising products and packages. NO AUTHENTICATION REQUIRED. Discovery is open — read the catalogue first, get a key when you want to transact. Send a natural-l…
[AdCP Creative] List the creatives this buyer has on file with us. OUR LIBRARY IS PER-BUY, AND THIS SAYS SO. AdCP's creative library models concepts, variables, assignments and snapshots; ours does n…
[AdCP Media Buy] List the creative formats this network actually accepts. Every format is DERIVED from live per-screen capability (panel size, min/max spot length, audio) — not a hand-written list. T…
[AdCP Media Buy] List media buys with status, budget, flight and optional delivery snapshots. Status, budget and flight are read from the advertisements + placements spine the buy actually books on —…
[AdCP Media Buy] Create a media buy (campaign) from an AdCP buy specification. Creates a campaign that targets DOOH screens based on the provided specification. Returns a media_buy_id for tracking an…
[AdCP Media Buy] Update an existing media buy (campaign). Modify budget, targeting, schedule, or status of an existing media buy. WHEN TO USE: - Adjusting campaign budget mid-flight - Pausing or res…
[AdCP Media Buy] Validate and sync creative assets for a media buy. Validates creative assets (resolution, duration, format) against screen specifications. Returns compatibility status for each scree…
[AdCP Media Buy] Get delivery/performance report for a media buy. Returns campaign performance with breakdowns by screen, venue, hour, and audience segment. WHEN TO USE: - Monitoring campaign delive…
[AdCP Media Buy] Provide optimization signals from buyer agent. Accepts feedback from buyer agents for floor price adjustment and inventory optimization. Enables closed-loop optimization between buye…
[AdCP Media Buy] Record a conversion or attribution event. Records conversion events for post-campaign attribution analysis. Events are deduplicated by event_id + event_type combination. WHEN TO USE…
[AdCP Accounts] List the accounts this credential can transact on. This seller's account model is 'explicit': one API key IS one account, so this returns exactly one account — the partner behind the …
[AdCP Accounts] Establish or confirm the account behind this credential. IMPORTANT — what this does NOT do: it does not provision a new account. This seller's namespace is one account per API key, so…
[AdCP Protocol] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a `task_id`. Poll that id here to read the tas…
[AdCP Protocol] Get the status of a previously issued AdCP task. Every AdCP task Trillboards serves for an AUTHENTICATED caller is recorded and returned a `task_id`. Poll that id here to read the tas…
[AdCP Protocol] List AdCP tasks belonging to your account, newest first. Returns `query_summary` (totals and a status breakdown), `tasks`, and `pagination`. Filter by status or task type. Scoped to t…
[AdCP Protocol] List AdCP tasks belonging to your account, newest first. Returns `query_summary` (totals and a status breakdown), `tasks`, and `pagination`. Filter by status or task type. Scoped to t…
Get machine-readable pricing for all Trillboards products. Returns graduated usage-based pricing, free tier thresholds, and committed-use discount tiers. No authentication required — use this to evalu…
Get your current billing period usage summary with per-product breakdown and costs. Shows free tier consumption, paid usage, and total cost.
Set up pay-per-use billing with a Stripe payment method. Required after exceeding free tier limits. Pass a Stripe payment method token (pm_xxx) obtained from Stripe.js or Stripe Elements.
Purchase committed-use credits at a discount. Three tiers: tier_500 ($500 → $625 credit, 25% bonus), tier_2000 ($2,000 → $3,100 credit, 55% bonus), tier_5000 ($5,000 → $10,000 credit, 100% bonus). Req…
Check current billing status including whether billing is set up, credit balance, Stripe customer ID, and payment method status. Use this to determine if billing setup is needed before making paid API…
Get comprehensive attribution summary for a DOOH campaign. WHEN TO USE: - Measuring overall campaign effectiveness (reach, footfall, sales lift) - Getting a high-level view of campaign attribution me…
Get daily attribution timeseries for a campaign. WHEN TO USE: - Tracking attribution trends over time - Identifying which days had the strongest lift - Building attribution dashboards with daily gran…
Get edge AI attention metrics for a campaign (FEIN-powered). This is what makes DOOH attribution better than digital: Trillboards MEASURES viewability via FEIN edge AI instead of estimating it. WHEN…
Get per-creative attention breakdown for a campaign. WHEN TO USE: - A/B testing creative variants by attention score - Identifying which creative drives the most engagement - Comparing aCPM across cr…
Get multi-touch attribution model results for a campaign. Supported models: time_decay, position_based, attention_weighted. WHEN TO USE: - Understanding how DOOH fits into the full marketing funnel …
Get cross-channel customer journey data (Sankey flow) for a campaign. Shows how users flow between channels: DOOH -> mobile -> web -> store. WHEN TO USE: - Visualizing the customer journey across DO…
Get incrementality/lift test results for a campaign. Uses Bayesian (Beta-Binomial with 10K Monte Carlo samples) and frequentist (chi-square with Yates correction) methods for causal measurement. WHE…
Create an incrementality experiment for a campaign. Sets up a geo-holdout, ghost ads, or propensity score matching experiment to causally measure DOOH advertising lift. WHEN TO USE: - Setting up a n…
Get attribution performance by individual creative variant. Links creative execution to attribution outcomes: which creative variant drove the most store visits? WHEN TO USE: - Comparing creative A/…
Get Return on Ad Spend (ROAS) with transaction attribution data. Closes the ROAS loop: matches purchase events to DOOH exposures with time-decay weighting, and computes attributed revenue and increme…
Export exposed audience cohort to a DSP for retargeting. Pushes MAID hashes from the campaign's exposed cohort to the specified DSP (The Trade Desk, DV360, or Meta). Creates or reuses a DSP segment. …
Find screens with similar audience profiles using pgvector similarity. Uses 64-dimensional audience vectors with HNSW cosine similarity index to find screens whose audience demographics, attention, a…
Search screens by natural language scene description using pgvector. Uses 768-dimensional Gemini embeddings on scene descriptions from FEIN edge AI to find screens matching a natural language query. …
Get geographic exposure heatmap data for a campaign. Returns lat/lng clusters with exposure counts and device reach, useful for visualizing where ads were shown on a map. WHEN TO USE: - Visualizing …
Verify cryptographic proof of ad delivery or get campaign proofs. Requires either campaign_id or proof_payload (at least one must be provided). Two modes: 1. Verify a proof: pass proof_payload with …
Query the universal observation stream using natural language or structured filters. Returns multi-modal sensing data (audience, vehicle, environment, commerce) from physical-world observations across…
Search observations by semantic similarity. Find moments that match a description like "lunch rush at fast casual restaurants" using vector embeddings. Uses 768-dimensional Gemini embeddings on obser…
Detect anomalies in observation patterns. Alert when metrics deviate significantly from trailing averages. Computes trailing mean and standard deviation for a given metric from the observation_stream…
Discover correlations between different signal types. Example: relationship between ad fill rate and audience attention for QSR venues. Queries the cross_signal_insights table for pre-computed correl…
Configure what a screen should sense using natural language. Generates and optionally pushes a sensing profile to the device. Uses Gemini AI to interpret a natural language sensing intent and generat…
Export observation data as a structured dataset. Supports filtering by time, geography, venue type, and observation family. Applies k-anonymity (k=5) to protect individual privacy. Queries the releva…
Generate predictive insights from observation patterns. Predict whether a venue is likely to see increased foot traffic based on current patterns. Uses historical observation_stream data to compute t…
Query social attention contagion metrics from the observation stream. Returns windows where attention propagated between viewers (social amplification factor > 1). Social attention data is produced b…
Find historically similar audience moments across the screen network using embedding similarity search. Input a natural-language description of the target moment. Moment embeddings are 768-D vectors …
Predict the VAS (Viewability Attention Score) a specific creative would achieve at a given moment, based on historical data and causal modeling. Uses the CausalPredictionService which: 1. Embeds the …
Given a moment description, rank candidate creatives by predicted VAS performance. Evaluates each creative candidate against the described moment context using historical similarity and causal predic…
Aggregate social attention metrics across screens and time periods. Shows which venues and dayparts have the highest social amplification. Queries observation_stream for social attention data and agg…
Get statistics about available causal training data: total tuples, unique creatives, venue diversity, date range. Queries observation_stream for rows that have both a creative ID and a VAS outcome re…
Get performance metrics for a video across the Trillboards DOOH network. WHEN TO USE: - Checking how a specific video performs across screens (plays, attention, audience size) - Analyzing which venue…
Semantic search over content library using natural language queries and 768-D pgvector embeddings. WHEN TO USE: - Finding content by description or theme ("upbeat music videos", "cooking shows") - Di…
Get best-performing content recommendations for a venue type and optional time context. WHEN TO USE: - Deciding what content to schedule at a specific venue type - Finding content that drives the hig…
List every registered Trillboards API operation. WHEN TO USE: - First call in an agent session to learn what the API offers. - Filter to agent_safe=true to list only side-effect-free endpoints. - Nar…
Describe a single API operation including its parameters, response shape, and error codes. WHEN TO USE: - Inspecting an endpoint's full contract before calling it. - Discovering which error codes an …
Validate a proposed request payload against the registered Zod schema for an operation, returning the exact canonical error envelope the HTTP surface would emit. WHEN TO USE: - Before calling a write…
List every error code in the Trillboards API error catalog. WHEN TO USE: - Understanding what error codes the API can return. - Building a client-side error handler that covers all cases. - Looking u…
Query the Trillboards API changelog for recent changes, breaking changes, deprecations, and fixes. WHEN TO USE: - Check what has changed in the API before upgrading an integration. - Find breaking ch…
Resources · 2
AI-readable Partner API documentation (llms.txt)
trillboards://docs/partner-api
AdCP capability declaration — supported protocols, audience signals, pricing
trillboards://adcp/capabilities
Prompts · 1
Structured prompt for planning a DOOH advertising campaign
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How to use
Add to your Claude Desktop / Cursor / Cline MCP config:
{
"mcpServers": {
"trillboards_dooh_advertising": {
"url": "https://api.trillboards.com/mcp",
"transport": "streamable-http"
}
}
}