# Metadata

> The execution layer for enterprise B2B paid advertising. Agents can build audiences, generate creative and offers, launch and manage campaigns across LinkedIn, Meta, Google, Microsoft and Reddit, run experiments, and read pipeline attribution — through the Metadata MCP server.

- **Domain**: `metadata.io`
- **Provider**: Metadata Inc. (https://metadata.io)
- **A2A protocol version**: 0.3.0
- **Kind**: a2a_agent
- **Category**: data
- **Live-responds (last probe)**: False
- **Signed card**: False
- **Streaming**: False
- **Quality score**: 80%

## Skills
- **Build B2B audiences** — Create firmographic, technographic, intent (Bombora, G2), ABM account-list and retargeting audiences, and estimate reach before spending.
- **Launch and manage paid campaigns** — Create, configure and launch campaigns across LinkedIn, Meta, Google Ads, Microsoft Ads and Reddit; manage budgets, creative, offers and experiments from one pl
- **Read pipeline and revenue attribution** — Pull account, funnel and budget-group performance, opportunity and conversion insights, and CRM-grounded cost per customer rather than cost per lead.
- **Query the 2026 B2B Paid Media Benchmark** — Ungated benchmark built on $57.6M of 2025 B2B ad spend across 153 advertisers: cost per lead, CPM, CPC, CTR, cost per customer and first-year payback, filterabl

## URLs
- Agent card: https://metadata.io/.well-known/agent-card.json
- Page (HTML): https://agenstry.com/agents/metadata.io
- Documentation: https://metadata.io/developers/